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  • What Alters When the Traditional Sámi Costume Travels? A Study of Affective Investments in the Sápmi

    Britt Kramvig, Anne Britt Flemmen

    Frykman J. & Povrzanovic Frykman M. 2016. Sensitive Objects: Affect and Material Culture.

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    The multiplicity of affective reactions released by just one object is at the core of Chapter 8. The authors describe how a retail chain staged a kick-off in northern Norway in what is also the territory of the indigenous Sámi population. To make it ‘authentic’, mock Sámi costumes made in China were given to the employees. This event caused an intense debate in the local and national media where opinions about the rights of indigenous people, colonialism, safeguarding heritage, and the humiliating abuse of the Sámi national dress were voiced. It turned out that although most of the population formed an affective community to the extent that they all were animated, they did not react in similar ways. The authors stress that when analysing affects in relation to material culture, time and place matter as well as the relations and context that give the object substance.

    Kramvig B. & Flemmen A. 2016. What Alters When the Traditional Sámi Costume Travels? A Study of Affective Investments in the Sápmi. In: Frykman J. & Povrzanovic Frykman M, Sensitive Objects. Sweden: Kriterium. DOI: https://doi.org/10.21525/kriterium.6.h
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    This chapter distributed under the terms of the Creative Commons Attribution + Noncommercial + NoDerivatives 4.0 license. Copyright is retained by the author(s)

    Information om sakkunniggranskning

    Den här boken är vetenskapligt sakkunniggranskad. Se Kriteriums policys och peer review riktlinjer.

    Övrig information

    Publicerad den 23 september 2016

    DOI
    https://doi.org/10.21525/kriterium.6.h